OUR STORY

The KEY BLACK boutique specialises in woman's plus size clothing, opened in 2014 and has since become an award winning store taking the 'PLUS SIZE COLLECTION' trophy in 2016 at Canterbury Fashion week in New Zealand. On the runway included the Key Black collection & a selection of labels we have in store. 

The Key Black label provides quality woman's clothing, made and designed in New Zealand for sizes 10-26We are big on foundation garments that act like the glue to the wardrobe & each season we design & create goodness to mix and match with your basics along side some of our favourite labels. Discover how to create a 'concept' wardrobe at Key Black.

A Message From The Key Black Designer

Having worked in fashion for nearly 20 years, with much of that time spent in styling, I've come to realise that most women face similar challenges when it comes to fashion and feeling confident in dressing for their body shape. At Key Black, our mission is to empower as many people as possible to dress confidently for their lifestyle. We focus on providing comfortable, versatile pieces that are easy to style and can be mixed and matched from season to season, helping you build the Ultimate Everyday Wardrobe.

In store, our personal styling program works with a system we've developed naturally over the years, called ‘Look Good, Feel Confident.’ This isn't about vanity—it's about how you feel on the inside and discovering the knowledge around styling to help you level up your own self-styling skills. When you know how to style your clothes in a way that suits you, it transforms how you carry yourself. We believe that the right outfit can boost your confidence and make you feel great every day!