Colour Psychology - How to Use Fashion to Boost Your Mood and Confidence

Ever wondered what the colour you wear says about you?

You may of heard me talking about a styling program we use during our personal stylings at Key Black called 'Look Good, Feel Confident' This is a process that was created quite naturally during the years I have been working with my clients by picking up the feelings and emotions of clients during the Style Me program, by observing how fashion and colour can help confidence to grow. It is something that has worked for every single person without fail, and it is something that everyone needs to know! Discover how the colour you wear can help with how you feel!

What is Colour psychology? it's about how colours affect human behaviour, and emotions.

Here’s a breakdown of some common colours and their psychological effects...

Colour Psychology: How to Use Fashion to Boost Your Mood and Confidence

At Key Black, we’re all about keeping things simple but powerful. Fashion isn’t just about looking good—it’s about feeling confident too. And one of the easiest ways to lift your spirits and boost your confidence? is by Understanding how different colours can make you feel. Let’s break it down, so you understand how this all works. 

Red: Power Up Your Day

Red is a colour that packs a punch. It’s full of energy, passion, and confidence. If you’re heading into a meeting or need that extra kick to feel bold, this is the colour to wear. Whether it’s a statement red jacket or just a pop of colour with a scarf, red gives off strong vibes. It's the colour that says, "I’ve got this."

Blue: Calm and Collected

Blue is your go-to for calm and balance. Feel more grounded and in control. 

Yellow: Brighten Up Your Mood

Yellow is pure happiness in colour form. It’s the sunshine we all need, especially on those days when you’re feeling a bit low. A splash of yellow—a top, bag, or accessory—can instantly cheer you up. It’s fun, playful, and perfect when you want to bring some light into your day.

If you've ever been told "you wear too much black" Totally 100% IGNOR these comments... here's why we wear black...

Black: The Ultimate Confidence Booster

If black gives you confidence - drown out the noise and wear what you love!

Black - Sophisticated, edgy, and slimming. When you wear black, this can instantly give you the feeling of 'Confident'. It’s like armor for those days when you need to feel in control and strong. At Key Black, black isn’t just a colour, it’s the foundation for building a wardrobe that works effortlessly every day.

White: Clean and Fresh

When you want a fresh start, white is the way to go. It’s clean, simple, and brings a sense of clarity to your look. A crisp white top or dress can make you feel refreshed and ready to take on the world. Like black, it pairs perfectly with everything, keeping your style effortless.


Green: Grounded and Balanced

Green is the colour of nature, and it’s all about balance and renewal. When you're feeling a little off, reach for something green. Whether it’s a deep forest green or a lighter shade, it helps bring a sense of calm and stability to your day. It’s a great colour for layering, adding that grounded touch to any outfit.

Pink: Feel the Love - bring on confidence!

Pink is more than just a pretty colour—it’s warm, loving, and full of compassion. Whether it’s a soft blush or a bold fuchsia, pink can make you feel nurtured and confident. It’s perfect for those days when you want to soften up your look but still feel stylish and edgy.

How to Use Colour to Your Advantage

Start playing with colour. Add pops of colour through accessories or layers, and see how it affects your mood. Fashion should work for you, and with a bit of colour psychology, you can boost your confidence and make getting dressed in the morning a lot more fun. Use certain colours to boost what energy you need to add into your life.

At Key Black, we use black as our foundation and each season we bring in pops of colour to mix in. Start to use colour in your life to feel empowered and confident every day!

How to Use Colour Psychology in Fashion

Mood Boosting - If you’re feeling low, wearing bright colours like yellow or pink can lift your spirits. If you need to calm down, opt for blues or greens.

Create an Impression - Wear red when you need to stand out or convey power. Choose black or grey for formal, professional settings.

Creativity - Mix and match colours that might not traditionally go together to create unique, creative outfits.

Colour psychology shows that fashion is not just about aesthetic choices but can also be a reflection of our mood and how we want to feel.

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Rachelle x