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Still. Mix. Match. Wear. Repeat.

  • No more standing in front of your closet wondering what pairs with what. The Concept Collection is a wardrobe system - basics, middle pieces, and over styles, each available in short, mid, and long, all designed to mix and match with each other and with what you already own.

    Pick a length. Layer it up. Done.

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How the system works

  • Three categories, three lengths each. Grab a base in the length you need, add a middle piece, finish with an over style and you’ve got an outfit that works, every time, without the guesswork!

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  • Basics

    Short

    Mid

    Long

  • Middle Pieces

    Short

    Mid

    Long

  • Over Styles

    Short

    Mid

    Long
View Collection

Style Drop Order Window

  • The first drop of the Concept Collection is open for orders 24 - 31 July.

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What To Expect When You Order

  • The Concept Collection is available by pre order. Here’s what that means for you:

    ✔️ Pre-order, prepaid

    ✔️ 100% refund if it’s not right on arrival

    ✔️ Afterpay available if you’d rather split the cost

    ✔️ We’re here to help, message us anytime before you order

    Made to order, typically within 10-15 working days depending on the piece. We make it our mission to beat that, and we’ll be in touch if anything changes.

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Why we built it this way

  • More variety. More colours. Less waste.

    To meet your needs.

    To do what we love. 

    And to make the styles you’ve been asking for! 


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The Styles You Need. When You Need Them.

  • Instead of making lots of styles, we’re making the right styles. 

    ✔ STILL Quality over quantity. 

    ✔ No short term trends.

    ✔ Comfortable. Confidence. 


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The Concept Collection.

A Wardrobe System, Years in the Making

You may have seen this system in action through the Style Studio, our socials, and personal stylings. Now, Jo Kaisa and I are teaming up to bring the Concept Collection to life, styles designed to work for you, and complete your wardrobe.


Sustainability

We’ve always been conscious of the fashion industry’s impact on the planet, we’ve updated fabrics, use trusted NZ suppliers, & koha offcuts to a local baby and toddler clothing business. The Concept Collection plays right into this. We make what we need, what you need, and now as you need it.


Styles that complete your wardrobe

Every Concept piece is chosen for a reason… your favourites from the last 12 years, plus new designs, all built to mix straight into what you already own. No more buying something that only works with one outfit. Every piece earns its place.


A New Collection. A New Concept. A New Way.

  • Ready to build a wardrobe that works together?
Shop The Concept Collection →

The System Doesn’t Stop at Checkout

Style support for your new pieces, here’s where to find it

✨ Key Black socials

For styling tips & stYing up to date

Let’s get social

✨ The Style Studio

Free Styling curves eBook

The Studio

✨ Personal styling

Key Black styling service for one on one support.

Style me confident

FAQ

Why is the concept collection pre order only?

By doing this collection pre order we can offer. More variety. More colours. Less waste.

And... To meet your needs. To do what we love. And to make the styles you’ve been asking for! 

Do I have to pay in full before I receive my items?

Afterpay is our part pay option. This is available at the checkout.

How Afterpay works: Your purchase is split into 4 fortnightly payments.

Returns with Afterpay: If you use this service & require a refund when your items arrive this will be processed through Afterpay and credited back to your card.

What if it doesn't fit or suit me?

You're covered by a 100% refund, if it's not right on arrival. We're also here to guide you to the right size & style before you order.

Text or email to organise a phone consultation. Store@keyblack.co.nz or 027 2139478

What if I need a different size when it arrives?

We kept this in mind when creating this collection. If you need a different size, a quick track replacement will be organised and we're also working on holding our popular sizes in stock to cover size changes.

Do you ship the Concept Collection to Australia?

Yes we ship the Concept Collection to Australia.

For AU orders

We recommend requesting the measurements before you order if they're not already listed on the product.

Returns shipping

Please note that return shipping and and second shipment costs are the customer's responsibility.