A New Collection. A New Concept. A New Way.

Introducing The Concept Collection

Still. NZ Made & Designed.

Still. Mix. Match. Wear. Repeat.

The Styles that complete your wardrobe! A thoughtful collection of styles, carefully created and chosen from your favourite styles from the last 12 years.

 

New Styles. Good Ole Favourite Styles.

But most importantly, styles designed to work with what you already have in your wardrobe.

This project has been years in the making!

If you’ve been missing us in your inbox… this is what we’ve been up to.

Jo Kaisa from Valpy NZ and me, Rachelle from Key Black, have teamed up to help you create the wardrobe you’ve always wanted.

Yes… we missed a couple of our release dates. Thank you for waiting so patiently.

Why the Change?

More variety. More colours. Less waste.

To meet your needs.

To do what we love. 

And to make the styles you’ve been asking for! 

We’ve always been conscious of the impact the fashion industry has on the planet.

We’ve taken measures, by updating some fabrics and continuing to purchase from our trusted NZ suppliers of fabric, so we know they follow the correct processes when being made and also teaming up with other NZ businesses who create baby clothes to minimise our waste.

The concept wardrobe all plays into this we make what we need, what you need and now as you need it!

The Styles You Need. When You Need Them.

Instead of making lots of styles, we’re making the right styles. The Concept Collection

✔ STILL Quality over quantity. 

✔ Every piece has to earn its place.

✔ No short term trends.

✔ They do not go out of date.

✔ Comfortable. Confidence. 

What This Means for You… 

✨ You choose your Concept Styles.

✨ Concept Styles are available by pre order.

✨ Pre orders are prepaid.

✨ We still offer a 100% refund if not right.

✨ Afterpay is available if you don’t want to pay the full amount upfront.

✨ Made to order. There are wait times. 

What To Know. Before You Order. 

✨ The Concept Collection is pre paid only.

✨ 100% Refund. If not right on arrival. 

✨ We are here to guide you to the right size. The right styles. 

✨ We make it our mission to beat our expected wait times.

✨ If timeframe varies we will be in contact. 

Current Guide Timeframes

Valpy Styles

7–14 days

Key Black 100% Viscose Styles

10 - 14 days

Key Black Other Styles

14 - 20 days

This Is The New Us!

We’ve got our fabric suppliers, cutters and makers lined up and ready to roll. Let’s Go!